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Should my paid link be marked sponsored or nofollow?

Your options, best first

#1 Do it yourself

Mark paid links

  1. Add rel='sponsored' to every paid link.
  2. Do not promise rankings.
  3. Use natural, relevant anchor text.
  4. Prefer relevance over volume.
  5. Keep a list of paid placements.

Safety: Do not buy links that pass ranking signals without marking.

Stop and call a pro if: you have already bought many unmarked links: audit and mark them; get an SEO professional.

#2 Instant price check and quote request

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#3 Book a photographer

Disclosed editorial sponsorship opportunities

An SEO consultant can audit existing links.

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Generate my checklist: Paid link checklist

Based on: Moz Community - Guest post vs paid links, Alejandro Rioja - Sponsored blog posts guide, Bluetree Digital - Selling links, Lilach Bullock - Sponsored blog posts or guest posts

General information, not professional, legal or medical advice. You decide and you send every document yourself; we never contact anyone for you.