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How do I label a paid post so it is disclosed?

Your options, best first

#1 Do it yourself

Put the label with the message

  1. Place the disclosure at the top, next to the sponsored message.
  2. Use plain words such as 'Sponsored' or 'Ad'.
  3. Do not hide it behind a click, in a footer or in a hashtag cloud.
  4. Repeat it in video or audio content.
  5. Keep a copy of the published page.

Safety: When in doubt, disclose.

Stop and call a pro if: you are unsure whether a relationship needs disclosure: ask an attorney or read the FTC guidance.

#2 Instant price check and quote request

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#3 Book a photographer

Disclosed editorial sponsorship opportunities

An advertising attorney can review labeling for a campaign.

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Generate my checklist: Disclosure checklist

Based on: FTC - Endorsement Guides: What People Are Asking, Mavely - What to know about FTC endorsement guidelines, Collabstr - FTC influencer guidelines, Sway Group - FTC guidelines for influencer marketing

General information, not professional, legal or medical advice. You decide and you send every document yourself; we never contact anyone for you.